Elevate Frequency. Ignite Possibility. A Strategic Partnership Proposal for Erewhon
Mission & Vision
Mission
Harness raw‑earth nutrition to fuel a globally connected community with clean, sustained energy that uplifts mind, body, and planet.
Vision
Inspire a worldwide wellness movement by positioning VYBR8 as Erewhon's flagship functional latte and a beacon of planet‑friendly taste excellence.
Product Snapshot
Category
Functional mushroom‑matcha latte mix (ready‑to‑blend)
Hero Ingredients
Wild Chaga, Lion's Mane, Cordyceps, Black‑Label Ceremonial Matcha, Raw Cacao, Turmeric, Chai spices
Format
180 g pouch • 9 × 20 g servings • just add plant milk
Taste Profile
Velvety cacao‑matcha body, gentle spice finish, naturally sweetened with monk fruit
Inventor & Founder
Discovered the power of matcha + medicinal mushrooms while optimizing breath control and energy for world‑touring artists
Personally formulated VYBR8 to deliver alkaline, crash‑free focus trusted by performers and busy professionals alike
Oversees wild/organic sourcing and sensory R&D to ensure every batch meets stage‑ready standards
Nick Cooper — Success Architect & Wellness Innovator
Ingredient Integrity
Nothing is lab‑grown — soil and terroir drive nutrient density.
Nutrition & Functional Benefits
Balanced Nutrition
70 calories, 3 g healthy fats, 2 g fibre per 20 g serving
Micronutrient Rich
Provides 220+ micronutrients and antioxidant power equal to 6 lb of blueberries
Sustained Energy
Delivers 4–6 hours of alkaline, crash‑free focus — zero jitters
Holistic Support
Supports cognition, immunity, gut health, and balanced hormones
Why Consumers Crave It
64%
Functional Mushroom Demand
of wellness shoppers seek functional mushrooms in beverages (SPINS 2024)
38%
Matcha Growth
Matcha sales at Erewhon grew YoY
52%
Category Expansion
functional lattes grew
VYBR8 satisfies demand for plant‑based, low‑sugar, adaptogenic energy
Differentiation Snapshot
VYBR8 vs Drip Coffee
VYBR8 vs Leading Mushroom Coffees
*Top‑selling SKU in U.S. natural channel.
Value to Erewhon
Exclusive launch window
drives destination shopping
Premium MSRP $39
with a 40–45 % margin opportunity
"VYBR8 Featured Latte"
at the Erewhon Tonic Bar boosts basket size
Co‑branded content
amplified via Nick Cooper's Celebrity Network (5.5 B total social reach), VYBR8 channels, and wellness‑influencer partners
In‑store demos and influencer meet‑ups
accelerate velocity
Global Impact & Market Opportunity
Global functional mushroom beverage market projected at $7.3 B by 2028 (Grand View Research)
Demand surging across Asia‑Pacific, EU, and the Middle East for clean‑label adaptogenic lattes
VYBR8's ethos — "Elevate Frequency. Ignite Possibility." — positions Erewhon at the nexus of cross‑cultural wellness trends
48‑hour DTC fulfillment to 35+ countries enables rapid international reach
Marketing Support
Co‑branded campaigns
via Nick Cooper's Celebrity Network (5.5 B social reach)
Tonic Bar activations
Monthly wellness workshops
Immersive launch event
at US Bank Tower featuring curated art installations and surprise celebrity performances—press & influencer preview
#VYBR8Morning
UGC challenge (giveaways + affiliate codes)
Additional support includes:
  • Targeted email & SMS campaigns near Erewhon locations
  • Professionally‑shot recipe reels for Erewhon social channels
  • Barista training packet and POS assets included
Product Evolution & Expansion Roadmap
1
Phase 1 – Erewhon Exclusive (Powder Blend)
establish brand equity and drive early velocity.
2
Phase 2 – Ready‑to‑Drink (RTD) VYBR8 Latte
shelf‑stable 8 oz can, launching in Erewhon coolers plus select premium convenience chains (Foxtrot, The Goods Mart) and healthy vending at LA & NY airports.
3
Phase 3 – Nationwide Convenience & Vending
roll out RTD cans and single‑serve sachets across health‑forward convenience stores, college campuses, and corporate wellness vending programs.
Flexible packaging formats ensure rapid channel expansion while preserving premium positioning.
Sustainability & Social Impact

Global Impact
1 % of global revenue pledged to regenerative agro‑forestry and food‑forest initiatives on five continents
Carbon Neutral
Carbon‑neutral production and shipping partners
Eco Packaging
Compostable, zipper‑resealable pouches (plant cellulose + kraft)
Financial Snapshot
*Estimated margin for Erewhon.
MOQ: 50 cases (pilot) • 7‑day lead time
Forecast velocity: 8–10 units/store/week post‑demo cycle
Next Steps
Confirm Erewhon exclusivity window & initial PO quantity
Schedule bar‑team training + launch demo (within 4 weeks)
Deliver inventory & marketing assets to distribution center
Review 60‑day performance, then plan line extensions (RTD & sachets)
Nick Cooper — Partnerships connect@vybr8wellness.com • 323‑813‑1588