Our Story
Born From Frustration.Built to Nourish.
A Daughter Who Would Not Eat Her Vegetables
It started at the kitchen table. A father watching his daughter push broccoli around her plate for the hundredth time. Smoothies she rejected. Gummies that were mostly sugar. Supplements that tasted like chalk. The multi-billion dollar wellness industry had failed the simplest test: making real nutrition something a child would actually want.
What If Nutrition Was As Simple As a Straw?
Kids drink through straws every day. What if the straw itself was the delivery system? What if you could concentrate 22+ organic superfoods into a single-serve packet that a child could tear open, pour into any drink, and consume in 5 seconds — without even knowing they just ate more nutrition than most adults get in a day?
Freeze-Drying Changes Everything
Freeze-drying preserves up to 97% of nutritional content — far superior to heat processing, spray drying, or dehydration. Two independent research teams confirmed the thesis: 15-20 top fruits ranked by ORAC antioxidant capacity, 15-20 vegetables ranked by mineral density, all concentratable into a 4-gram straw packet with 24-month shelf stability. The science was not the hard part. The hard part was making it taste good enough that a 6-year-old would ask for it.
Raise the Frequency of Human Nutrition
VYBR8 is not a supplement company. It is a frequency company. Every cell in your body vibrates. When you nourish those cells with pure, organic, bioavailable nutrition — your frequency rises. Your energy rises. Your clarity rises. Your immunity rises. That is the VYBR8 thesis: raise the frequency of what goes into your body, and watch everything else elevate.
What We Believe
Four principles that govern every decision.
Radical Transparency
Every milligram disclosed. Every source named. Every batch tested. No proprietary blends. No hidden fillers. You deserve to know exactly what you are putting into your body.
Kids First, Everyone Benefits
We formulate for the most demanding audience: children. If a product passes the kid test — taste, convenience, purity — it is good enough for everyone. Parents trust it. Adults love it. Grandparents rely on it.
Convenience Is Not a Compromise
For too long, the wellness industry told you that healthy requires effort — blenders, measuring scoops, meal prep, refrigeration. That is a lie designed to sell equipment. VYBR8 proves that five seconds is enough to transform your nutrition.
Accessible Premium
Premium does not mean exclusive. A single VYBR8 straw costs less than a coffee. We believe world-class nutrition should be available at every checkout counter, in every store, in every neighborhood. Not just in Beverly Hills.
Part of the AllerFree Ecosystem
VYBR8 Wellness is the physical nutrition arm of AllerFree — the science-backed food allergy intelligence platform. AllerFree identifies what you cannot eat. VYBR8 delivers what you should. Together, they form a complete nutrition ecosystem: intelligence plus nourishment.